#Tudou video series
#Tudou video tv

If that happened, Xiaomi would have to release different versions of Mi TV and the Xiaomi Box for each of their licensing partners. Of the parties involved, it is most likely that XiaomiвЂ™s partner, Future TV, would cooperate with CIBN TV, in which Youku Tudou has invested heavily. We donвЂ™t know whether or not Xiaomi and Youku Tudou cooperation will extend to television hardware in the future, but if Youku Tudou content is ever broadcast using Xiaomi hardware, Youku Tudou will have to partner with one of XiaomiвЂ™s licensing partners. Now, following that investment, Xiaomi will need the cooperation of iQiyi and Galaxy Internet Television, jointly established by China National Radio and Jiangsu Television, when they want to broadcast iQiyi content on Mi TV and Xiaomi Boxes. Insider reports indicate that even before Chen Tong took over as Vice President, Xiaomi had begun negotiating a $300 million investment in iQiyi, an online video platform and subsidiary of Baidu. Spending $1 billion to produce their own content would be too risky, so cooperating with a video site, like Youku Tudou, is without a doubt the most reasonable option.Д¬EO of Youku Tudou, Victor Koo (second from the right) and Chen Tong, Vice President of Xiaomi (right). Xiaomi also faces content infringement lawsuits filed by multiple Chinese TV stations, and even after investing in peer-to-peer software, Xunlei, they only offer limited content. Although Xiaomi was able to overcome trouble with media licensing regulations in 2012 after partnering with Future TV, a subsidiary of China Network Television, not being able to offer as much content as their competitor, Le TV, could become a critical weakness.

It is worth noting that both sides have emphasized that while they will be investing in joint production and distribution of content, this will not extend to cooperation involving Mi TV or the Xiaomi Box.ДЇrom XiaomiвЂ™s perspective, positioning themselves for living room content distribution is particularly important. In a conference discussing joint production and release of Youku Tudou film and TV programs, both sides announced that the first round of collaboration will include a reality show, 'God Goddess' as well as large scale Tudou branding events, the Tudou Video Festival and Young Choice.

#Tudou video series

An official statement said that Youku TudouвЂ™s content production capacity will support XiaomiвЂ™s series of hardware devices. Xiaomi CEO, Lei Jun, said this cooperation with Youku Tudou will be new VP of content and content operations, Chen TongвЂ™s first project.